The New Organic Energy Drink!
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A little about current energy drinks...
As someone who is a full-time college student and a part-time worker, I get a ‘little’ tired from time to time. From other classmates perspectives, many students resort to energy drinks. Most young adults reported recent consumption of some form of caffeine. Eighty-six percent reported caffeine use in the past 30 days, 64% had coffee, 30% had espresso, and 36% of students had at least one energy drink. However, a turnoff from many of these drinks is their health concerns.
Competition
When researching for a new brand, I wanted to have a little variety of the intent of each energy drink. For example, brands such as Monster and Red Bull have an branding archetype of the Jester, while brands like Ghost appeal more to workout guys. These were a few of the most popular brands I found out about: Monster, Red Bull, Bang, NOS, Rockstar, and Ghost. While each brand has it’s specialty, all of them have a common theme in their logos: motion.
Let's do something different...
Gathering our information we have already, we know many people are off-put about energy drinks because of their contents and many energy drink brands use motion in their logo design. For this new brand of energy drinks, the contents are all organic and our branding design is calming and relaxing.
Target Audience
The target audience for this brand is: young adults seeking a natural lifestyle. The focus of this brand is to be as natural as possible infusing natural ingredients for less intimidated audience.
Keywords: Friendly, Natural, Aspiring, Soothing, Motivational
Final Logo
Packaging
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