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Who is Neutrogena?
Neutrogena is a cosmetics brand based around accessibility and affordability. They might be most known for their skin-care, Neutrogena also specializes in makeup and haircare. Neutrogena has been in the cosmetic industry since 1930, so they aren't new to their products.
Why a Rebrand?
While trying to find a brand to rebrand for this final project, I examined products that I used on a daily basis. Skincare is a part of my day to day routine. Neutrogena is the product I use, however I’m not a fan of their current packaging and advertisements. Their packaging seems tacky, and needs an update for the new Gen Z audience.
Our Audience
As mentioned earlier, this rebrand is meant for a Gen Z audience. Since Neutrogena is a brand built on accessibility and budget friendly, these young adults and teenagers can access their products easy.
Logo Sketches
Final Logo
This concept can be viewed in a couple ways:
• Whenever the sun rises or sets, that can be an indicator that it’s time to do your skincare routine
• The horizontal beams indicate the setting or rising of the sun
Stationary Items
Packaging
Display Stand
Bags
Print Ad's
